Adidas is experiencing unprecedented demand for its 2026 World Cup kits, with CEO Björn Gulden confirming that overall sales are expected to surpass three million units, tripling the figures from the previous tournament in Qatar.
Adidas is experiencing unprecedented demand for its 2026 World Cup kits, with CEO Björn Gulden confirming that overall sales are expected to surpass three million units, tripling the figures from the previous tournament in Qatar.